On the heel’s the Hyundai Genesis’ success, Hyundai will begin to create awareness for its even more upscale sedan, the Hyundai Equus. The Hyundai Equus, which is already sold in South Korea, will go against top luxury brands and models, including the Mercedes-Benz S-Class and the BMW 7-Series. Before the Genesis, that would have seemed ridiculous, but now Hyundai may be giving the top luxury brands from Germany and Japan a run for their money.
Beginning this summer, the ultra posh Hyundai Equus will make its way to the U.S. to test the waters and gauge public reaction. Hyundai plans on delivering 100 Equus sedans stateside to showcase in Hyundai dealer showrooms beginning this summer.
Hyundai’s push into the luxury market has been a surprise to plenty of consumers observes Philadelphia used Hyundai dealers. The brand has long been known for producing inexpensive and relatively low-quality cars. But according to Richmond Hyundai, the Hyundai Genesis helped to change that perception, and the car went on to win the coveted 2009 North American Car of the Year award.
Hyundai plans to strike while the iron is hot and continue to surprise customers with the debut of the Equus. This sedan is substantially larger than the Genesis, putting its dimensions on par with those of the Lexus LS and Mercedes-Benz S-Class. Powering the Equus is a 286 horsepower V6 or a 4.6-liter 361 horsepower V8. Illinois Hyundai says that in Korean the Equus is also available in a long-wheelbase model that features a 5.0-liter V8 engine.
Although it will be a new name to U.S. customers, one Albany Hyundai car dealership reminds us that the Hyundai Equus was first produced in 1998. When 100 of these sedans arrive in North America, it’s expected that plenty of car buyers will eagerly await the ability to actually purchase one of these stunning cars.
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Get updates on the Hyundai Equus right here on Hyundai in the News.
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