Hyundai seems to be moving into 2010 with the same gusto as it did in early 2009. Not only is the automaker continuing its Hyundai Assurance Program, but completely redesigned models are also heading to showrooms. And what better way is there for AdAge’s Marketer of the Year to highlight these new models and the unique incentive program than by advertising during the Super Bowl. Not only do the new Hyundai ads feature Bret Favre, but they also feature more than 3,000 workers from Hyundai Motor Manufacturing Alabama, which is where the all-new 2011 Hyundai Sonata is manufactured.
Last year Hyundai’s expensive Super Bowl television ads paid off big time by promoting the Genesis sedan and coupe. This year Hyundai seems confident that the strategy will pay off yet again as there will be several Hyundai spots throughout the course of the game.
See the new Hyundai ads before the big game by checking them out below.
