In today’s world, your ride doesn’t need to holster eight cylinders to deliver pulse-pounding road thrills, and with the right car, you don’t even need six—provided that car is the Hyundai Genesis Coupe 2.0T. Just ask the team at Kelley Blue Book’s KBB.com, which recently named the Coupe 2.0T to its 2010 Top 10 Fast-lane Fours list.

According to the KBB.com editors, the car “complements its sexy lines and impressive packaging with a bounty of straight-line quickness,” a feature that comes standard with Hyundai’s advanced 2.0-liter I4 engine. This turbocharged powerplant leverages cutting-edge technology—like dual continuously variable valve timing—to make an impressive 210 hp and 223 lb.-ft. of torque. Managing that power is a choice of two transmissions: A close-ratio six-speed manual comes standard, and drivers also can opt for an electronic six-speed automatic with Hyundai’s SHIFTRONIC paddle-shifters.

This Coupe can carve the curves, too, thanks to a thoroughly engineered, performance-oriented suspension. Up front, this hot Hyundai sports dual-link MacPherson struts with gas-filled shocks for precision steering; out back, it’s a five-link setup that’s designed to reduce wheel hop.

And that’s just the standard equipment. As KBB.com points out, R-Spec and Track models really “peg the enthusiast meter by adding a host of functional chassis/brake/wheel-and-tire upgrades to the already ultra-competent underpinnings.” In both configurations, that means bigger, 19-inch wheels and a retuned, racetrack-developed suspension to further sharpen the car’s responses; in the Track model, drivers who want to test their limits can add features like a Torsen limited-slip differential, performance stoppers from Brembo and a front-strut tower brace.

Another bonus: While ”relentlessly high fuel prices and increasingly stringent emissions requirements” are changing how automakers and customers alike look at performance, the Coupe 2.0T can achieve an EPA line of 21 mpg city/30 mpg highway/24 mpg combined and emit the same amount of CO2 as the less-powerful Honda Civic SI.

“We think our Genesis Coupe 2.0T, with its unique combination of rear-wheel drive and four-cylinder turbo power, offers an intriguing alternative to existing front-wheel drive sport coupes,” said Scott Margason, director of product planning, Hyundai Motor America. “Genesis Coupe provides a potent combination of performance and value.”

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The Hyundai Genesis Coupe has already given the V6-powered Ford Mustang a run for its money. But soon, an all-new 5.0-liter V8 that’s being prepped for the Genesis Sedan and Equus may also find its way under the hood of the Genesis Coupe, giving Ford something else to be worried about.

Ford’s new 5.0-liter engine in the 2011 Mustang produces 412 horsepower. The new Hyundai unit, which is a bored out version of the current 4.6-liter Tau V8, will produce 429 horsepower.

This upcoming direct-injection 5.0 engine will for sure find its way into the Genesis Sedan for 2011. It will be mated to an all-new eight-speed automatic transmission. The 2011 Equus will eventually also receive it, but when it’s launched this year it will still feature the 4.6-liter unit.

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To succeed in the world of Formula DRIFT—North America’s top professional drifting series—you need a well-balanced machine that’s equal parts handling and horsepower. That’s because competitors are rocketing their cars through a marked-out course while executing spectacular sideways slides at the same time. And because drifting is judged on style as well as speed and precision, fielding a ride with aggressive good looks helps as well.

All of which helps explain how a Hyundai Genesis sports coupe ended up with a podium finish in Formula DRIFT’s 2010 season opener. Of course, it doesn’t hurt that Rhys Millen, who won the series championship in 2005, was sitting in the driver’s seat.

It says a lot that Millen chose the Genesis in his quest for a second crown according to Hyundai Tuscaloosa, and Millen himself says a lot about the Genesis: “I was in sync with my Genesis Coupe during the entire campaign. The car had so much grip and power I was able to put it close to the walls and mirror the other competitors’ cars’ every move. Nothing compares to the pressure and thrill of the ‘win it or lose it’ factor while competing against more than 50 other cars and drivers.”

And on the road, not much compares to the production Genesis coupe. Hyundai’s high performer offers two distinct routes to on-road excitement: A responsive 2.0-liter turbo that gets 210 hp and 223 lb-ft of torque from its four cylinders, as well as a high-tech 3.8-liter V6 that’s been custom-tuned specifically for the Genesis coupe. The bigger powerplant is good for 306 hp—two more horses than the 2010 Chevrolet Camaro V6—and 266 lb-ft of torque.

Getting all that power to the rear wheels is either a standard six-speed manual transmission or two optional paddle-shifting SHIFTRONIC autoboxes. The turbo Genesis makes do with a five-speed, while the V6 gets an extra cog for those extra horses.

All Genesis models get an advanced suspension setup for truly drift-worthy handling, with dual-pivot struts up front and a five-link setup at the rear. For drivers who want to take slalom runs to the next step, Boston Hyundai recommends the R-Spec package which dials in further enhancements to the suspension, and the Track model adds those in and more hi-po treats, including Brembo stoppers, a Torsen limited-slip differential and a strut-tower brace for consistent traction.

Many automakers have sports cars in their lineup. But few have a presence in motorsports. Hyundai’s involvement with Rhys Millen and other motorports activities helps give the brand credibility asserts Fort Worth used cars, especially now that the brand is offering the Mustang-fighting Genesis Coupe.

But perhaps the best part of the Hyundai Genesis sports coupe? Drivers don’t have to drift much above $22,000 to get into one.

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Hyundai turned out to be one of the biggest spenders in the 2010 Super Bowl XLIV game. So, what exactly were they advertising?

In the Hyundai Super Bowl commercials, we saw that the paint job of the new Sonata is better than that of the Mercedes-Benz CLS550; we saw that if you lose your job after buying a new Hyundai, you can return it with no negative impact on your credit through Hyundai Assurance; we saw that Hyundai has been recognized by the EPA as one of the most fuel-efficient car makers in America; and we also saw the all new, 2010 Genesis Coupe.

These are exciting times at Hyundai and all they are asking of you is to “Think about it.”

The 210 hp 2.0T Genesis Coupe can get you 21 mpg city and 30 mpg highway. Coming standard with the 2.0T are 18-inch alloy wheels, 12.6-inch disc brakes, a front strut brace, leather-wrapped steering wheel and shift knob, steering wheel audio controls, power windows, AM/FM/XM/CD/MP3, air conditioning, projector beam headlamps, trip computer, cruise control, Bluetooth, iPod connectivity, active head restraints, front/side/curtain airbags, ABS, and electronic stability control. That’s a whole lot!

Still want more? Philadelphia Hyundai recommends checking out the 3.8 Track Genesis Coupe which puts out an impressive 306 hp allowing this exceptionally sporty vehicle to compete with the Ford Mustang, the Chevrolet Camaro, and the Nissan 370Z. The 3.8 Track comes standard with19-inch gunmetal finish alloy wheels, Brembo brakes with 13.4-inch rotors and four-piston brakes, track-tuned suspension, and Torsen-type limited-slip differential. Also feel free to choose a Shiftronic automatic in addition to the regular manual transmission.

Starting at $22,000 for the 2.0T, the 2010 Genesis Coupe is going to hit the market hard, or at least that’s the perspective from Hyundai Washington DC. All the way at the top, for around $30,000, Hyundai introduces the 3.8 Track.

“Think about it.”

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When the Hyundai Genesis was introduced back in 2008, the company was hoping it would completely change how buyers looked at the brand by offering new levels of luxury, fit and finish, performance, and quality. And the vehicle started living up to the hype almost immediately, taking home the 2008 North American International Car of the Year award.

Flash forward two years, and the Genesis is continuing to earn honors. For example, the Genesis coupe recently has been named “Just for Fun” car of the year by MotherProof.com, a Web site dedicated to the biggest segment of vehicle shoppers in the U.S.: women.

It’s a great choice, as the Genesis offers plenty of what the judges were looking for, beginning with rear-wheel drive and two engine choices (a turbo four-cylinder offering 210 hp/223 lb-ft of torque and a V6 that goes 306/266). In addition, “R-Spec” and “Track” packages are available and offer such high-performance necessities as a six-speed automatic with paddle shifters, a Brembo braking system, a Torsen limited-slip differential and 19-inch alloy wheels. With EPA ratings that start at 21/30/24 for city/highway/combined driving, and a base MSRP of just $22,000, the Genesis coupe shows fun can be affordable, too.

Hyundai’s superior value proposition also helped the Genesis sedan get named “Best Deal for the Boss” by noted auto Web site Cars.com. Site editors said, “The Genesis does a remarkable job at delivering the experience of a high-end luxury sedan at a much lower price.”

In concrete terms, Puyallup car dealers says that this means the Genesis sedan offers a cabin that’s as quiet as a Mercedes-Benz S-Class, a 17-speaker audio system from the same company that outfits Rolls-Royce, the ability to outperform a BMW 5 Series and panel gaps tight as those on a Lexus. Oh, and a retail price that’s all Hyundai, starting at $33,000.

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On the heels of Hyundai’s introduction of the all-new Hyundai Genesis sedan, the Korean automaker is also introducing the Genesis Coupe, a sports car that was designed with the Infiniti G37 in mind.

The new Hyundai Genesis Couple has already been released in Korean where it’s already receiving plenty of attention. Hyundai stresses that the Genesis Coupe has all the hallmarks of a high performance car, which is a bold step for Hyundai who’s known primarily for affordable compacts. Hyundai is clearly trying hard to attract a new kind of customer to Hyundai Reading Pennsylvania and other dealer showrooms.

With unique styling, pronounced shoulders, and aggressive lines, the new Hyundai Genesis Coupe certainly reminds us of the Infiniti G37, but with a twist. With its two-tone bumper and dual square-shared exhaust tips, the Genesis has classic sports car proportions that allude to its equally sporty performance. The powerful yet elegant appearance of the exterior also continues throughout the interior. Already this unique blend of styling has excited Boston Hyundai dealers‘ performance enthusiast customers that are eagerly awaiting the vehicle’s release.

With a 3.8-liter V6 that produces over 300 horsepower, the Hyundai Genesis Coupe can certainly perform. The Genesis is also available with a turbocharged 2.0-liter engine that produces 210 horsepower. Kia dealers such as KIA New Mexico is also hoping for a version of these powerful engines, as Kia is owned by Hyundai Motors. Auffenberg Kia customers also feel that a sports car can easily boost the profile of both brands.

The Hyundai Genesis Coupe also provides ample safety to compliment its performance strengths. The vehicle’s high strength steel should help the Genesis achieve its expected five star safety rating. The performance, safety, and reliability, the new coupe has the Altima in its sights says Nissan Altima MA, but the new coupe also has an unestablished name that it still has to contend with.

When the Hyundai Genesis Coupe hits US dealer showrooms, Used Cars Birmingham expects they’ll have  a strong competitor within the sports coupe segment. Already, the Genesis sedan has delivered plenty of buzz and will help Hyundai change its brand image. When the genesis arrives at dealerships, it will likely have the same brand changing effects.

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Get the details for the new Hyundai Genesis Coupe here.