One of the few winners in 2009 was Hyundai. Despite declines in new car sales and depleting market shares, Hyundai was able to drive consumers to showrooms and chisel away at the market share of its competition. Part of its success was due to stellar new products such as the Hyundai Genesis, but it was also partly due to the Hyundai Assurance Program which allowed new Hyundai buyers to return their vehicle without penalty should they lose their job.

The seemingly risky program was a hit for Hyundai, and it also fueled similar programs among other automakers. Coupled with “America’s Best Warranty” already available on new Hyundai models, the program allowed first-time Hyundai buyers to trust this brand amid economic uncertainty.

As Hyundai moves into 2010, and prepares to launch more all-new models, the Korean automaker is looking to continue and expand the Hyundai Assurance Program. At no extra cost, new Hyundai buyers will not only be able to return their vehicle should they become unable to make payments, but they will also have the peace of mind of “America’s Best Warranty” with 10-year/100,000-mile powertrain coverage, as well as free 24-hour roadside assistance for five years and unlimited mileage.

Hyundai’s growth has no end in sight, and offering stylish, high-value products with consumer-friendly incentives will no doubt keep buyers coming back to showrooms.

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Find the latest Hyundai news and reviews here.

Hyundai made news with the Hyundai Assurance Program, which gives buyers the ability to return their vehicle without any penalty should they lose their job or otherwise cannot make additional payments. With a recession in full swing, 0% APR and cash back incentives are abundant, but the ability to return a new car without any penalty is needless to say a standout among the slew of deals available. But now plans to sweeten the deal even further have been revealed with the Assurance Plus program.

The new Hyundai Assurance Plus program goes a step beyond the standard program according to Hyundai Chicago, and will cover three months worth of car payments if the buyer is busy looking for a new job. With layoffs occurring rampantly in today’s unstable economy, the new incentive truly makes sense for many potential car buyers. Even those with seemingly stable jobs will have to admit, that the Assurance Plus program provides a great deal of security in an insecure economic environment. At the end of 90 days, the customer can return the car to Cheyenne auto dealers or other Hyundai retail locations, should payments not be able to be met.

Hyundai has been busying promoting its new incentive programs, including running ads during the Super Bowl and even the recent Academy Awards ceremony. Despite dwindling auto sales, Hyundai has seen demand grow, which Hyundai Albany believes is in part due to the Hyundai Assurance Program. The program is due go through the end of 2009.

These days, most buyers are perhaps likely to be affected by job loss rather than other scenarios, but the program covers many life-altering circumstances, including bankruptcy, overseas transfers, death, or other circumstances that prevented car buyers from make payments. The program allows buyers to return a vehicle within the first 12 months of ownership, and simply walk away from the loan obligation. Additionally, Hyundai Boston stipulates that the car buyer must at least make the first two payments before they can walk away. Additionally, the consumer must have been employed for 90 days prior to the purchase.

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Learn more about the Hyundai Assurnace Program here.