One of the few winners in 2009 was Hyundai. Despite declines in new car sales and depleting market shares, Hyundai was able to drive consumers to showrooms and chisel away at the market share of its competition. Part of its success was due to stellar new products such as the Hyundai Genesis, but it was also partly due to the Hyundai Assurance Program which allowed new Hyundai buyers to return their vehicle without penalty should they lose their job.
The seemingly risky program was a hit for Hyundai, and it also fueled similar programs among other automakers. Coupled with “America’s Best Warranty” already available on new Hyundai models, the program allowed first-time Hyundai buyers to trust this brand amid economic uncertainty.
As Hyundai moves into 2010, and prepares to launch more all-new models, the Korean automaker is looking to continue and expand the Hyundai Assurance Program. At no extra cost, new Hyundai buyers will not only be able to return their vehicle should they become unable to make payments, but they will also have the peace of mind of “America’s Best Warranty” with 10-year/100,000-mile powertrain coverage, as well as free 24-hour roadside assistance for five years and unlimited mileage.
Hyundai’s growth has no end in sight, and offering stylish, high-value products with consumer-friendly incentives will no doubt keep buyers coming back to showrooms.
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