While the automotive industry became crippled through the economic downturn, Hyundai was one of the few to emerge stronger than before. The Korean brand was able to do this through offering attractive incentive programs, unbeatable warranties, and by improving the style and quality of their products.
All of these factors are likely still fueling the brand’s stellar growth. According to the Kelly Blue Book Market Intelligence Brand Watch study, Hyundai has risen to the fifth most non-luxury brand considered by car shoppers. Philadelphia Hyundai was not surprised by the announcement as they have always maintained that Hyundai vehicles have only steadily gotten better since they first arrived in the U.S. This move in to the top five also pushed out Nissan, who has held a top five position for many years.
The other big surprise in the recent study was the success of Ford, which became the number one most considered brand. This could be partially due to Toyota’s recall woes and tarnished image.
“The latest Kelley Blue Book Market Intelligence findings show how the deck is being reshuffled in the automotive marketplace, with certain brands now holding places in consumer perception that we may not have believed just one or two years ago,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “Ford continues its upward trajectory and Hyundai is truly on a roll. Both brands prove that when you make dynamic, exciting and affordable products that appeal to the new-car shopping masses, consumer perception begins to change and subsequently, sales will follow.”
Those new products have been very well received at Lancaster Hyundai. “The Genesis and Genesis Coupe have certainly helped, but it’s improvements across the board that are driving the Hyundai Dealer Maryland customers in.” said one employee.
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