Hyundai Equus: Luxury Made Simple

by Hyundai in the News on August 18, 2010

2011 Hyundai Equus image

With the lavishly equipped 2011 Equus, Hyundai is doing more than just reinventing the luxury sedan—the automaker is reinventing the entire luxury sedan ownership experience. And it all starts before buyers even purchase a car.

Hyundai offers the industry’s very first at-home vehicle demonstration program, called “Your Time, Your Place,” allowing potential Equus owners a unique opportunity to see this new flagship sedan at their own convenience and their own pace. Then, in an effort to create a “simple and elegant” purchase process, the Equus will be available in just two highly contented configurations.

The foundation of the lineup is the Equus Signature, boasting Hyundai’s award-winning 4.6-liter Tau V8. This high-performance powerplant is capable of delivering 385 hp and 333 lb-ft of torque, along with 0-60 times of under 6.4 seconds, when using premium fuel. Yet it also delivers a notable 378 hp and 324 lb-ft of torque when relying on regular gas. The Signature model also offers a correspondingly powerful 608-watt, 17-speaker Lexicon sound system along with luxurious interior appointments such as premium leather seating, an Alcantra suede headliner, driver’s-seat massage, heated and cooled front seats, and a heated wood-and-leather steering wheel.  Numerous other premium technologies are standard as well, including an electronically controlled air suspension with continuous damping control, Vehicle Stability Management with pre-collision warning, Smart Cruise Control, HID headlamps, and a front and rear parking assistance system with rearview camera.

For owners who demand the levels of content usually found only in low-volume, special-order luxury sedans, Hyundai offers the Equus Ultimate. Among the distinguishing features of the Ultimate sedan are forward-view parking and cornering cameras, a power decklid and an ultra-luxe rear cabin that lets passengers enjoy cooled, reclining rear seats with power headrests, massage and leg support, a refrigerator, and a sophisticated entertainment system.

Further, Hyundai’s intelligent-luxury approach continues well after delivery, with touches such as the industry’s first iPad-based interactive owner’s manual and the Equus Valet Service, a program that provides at-home pickup for service and maintenance appointments.

The Equus experience begins at Hyundai Pohanka Marlow Heights. Service Dept hours are M-F 7AM to 6PM, Sat. 8AM to 4PM.

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