Hyundai Gets Aggressive: the 2010 Genesis Coupe

by jburney on April 16, 2010

Hyundai turned out to be one of the biggest spenders in the 2010 Super Bowl XLIV game. So, what exactly were they advertising?

In the Hyundai Super Bowl commercials, we saw that the paint job of the new Sonata is better than that of the Mercedes-Benz CLS550; we saw that if you lose your job after buying a new Hyundai, you can return it with no negative impact on your credit through Hyundai Assurance; we saw that Hyundai has been recognized by the EPA as one of the most fuel-efficient car makers in America; and we also saw the all new, 2010 Genesis Coupe.

These are exciting times at Hyundai and all they are asking of you is to “Think about it.”

The 210 hp 2.0T Genesis Coupe can get you 21 mpg city and 30 mpg highway. Coming standard with the 2.0T are 18-inch alloy wheels, 12.6-inch disc brakes, a front strut brace, leather-wrapped steering wheel and shift knob, steering wheel audio controls, power windows, AM/FM/XM/CD/MP3, air conditioning, projector beam headlamps, trip computer, cruise control, Bluetooth, iPod connectivity, active head restraints, front/side/curtain airbags, ABS, and electronic stability control. That’s a whole lot! While more might be available with the the Genesis compared to the 370Z, Washington DC Nissan have found that the Z not only is a better performer, but also boasts a fan base that love the Z nameplate.

Still want more? Philadelphia Hyundai recommends checking out the 3.8 Track Genesis Coupe which puts out an impressive 306 hp allowing this exceptionally sporty vehicle to compete with the Ford Mustang, the Chevrolet Camaro, and the Nissan 370Z. The 3.8 Track comes standard with19-inch gunmetal finish alloy wheels, Brembo brakes with 13.4-inch rotors and four-piston brakes, track-tuned suspension, and Torsen-type limited-slip differential. Also feel free to choose a Shiftronic automatic in addition to the regular manual transmission.

Starting at $22,000 for the 2.0T, the 2010 Genesis Coupe is going to hit the market hard, or at least that’s the perspective from Hyundai Washington DC. All the way at the top, for around $30,000, Hyundai introduces the 3.8 Track.

“Think about it.”

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