Hyundai and Kia may be late to the hybrid game, but vehicles like the all-new Hyundai Sonata Hybrid are likely to find success among buyers who are looking for high-value and competitive fuel-efficiency. But within the next two years the Korean automaker will offer even more in terms of fuel-efficiency and technology when they release their own hydrogen-powered vehicle.
Based on an existing model, the upcoming Hyundai or Kia fuel-cell vehicle will be a low-volume vehicle and most likely will be available only for lease.
“There are already agreements between car makers such as ourselves and legislators in Europe, North America and Japan to build up to the mass production of fuel cell cars by 2015. Hydrogen production capacity and refueling infrastructure will be improved.”, said Byung Ki Ahn, GM of Hyundai-Kia’s Fuel Cell Group.
Hyundai-Kia has been researching fuel-cells for years, but have yet to commercialize the technology. The company’s research has culminated most recently with the Kia Borrego FCEV which provides a range of about 460 miles.
No pricing information has been released for this upcoming fuel cell vehicle. However, a new fuel cell recently announced by Toyota will have a price tag of about $50,000. If Hyundai-Kia’s track record is any indication, expect their fuel cell vehicle to be priced well below the competition when it finally reaches showrooms.
“Toyota has a target to produce 50,000 fuel cell cars a year and expects to be able to price them at $50,000,” Ahn said. “We’re confident we can beat it.”
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